Above & Below Plumbing — Google Ads Campaign Blueprint

Client Intelligence

Business Overview

Full-service plumbing company based in Arnold, Missouri serving the greater St. Louis metro area. Licensed residential and commercial plumber specializing in general plumbing repairs, water heater services, water treatment systems, drain/sewer cleaning, and galvanized/lead pipe replacement.

Service Area

St. Louis Metro

Arnold, MO + surrounding

Avg CPC Range

$20-30

St. Louis plumber terms

Emergency CPC

$35-40

24hr / emergency

Conversion Goal

Calls + Forms

Phone calls primary

    Competitive Landscape: High competition in St. Louis plumber terms (competition index 0.97). Key local competitors include Bores Plumbing (Arnold), Linek Plumbing, Merlo Plumbing, and Anton Plumbing. Emergency and 24-hour terms have the highest CPCs (~$35-40) but also the highest conversion intent.
  

Campaign Architecture

5 Search Campaigns • 18 Ad Groups • 108 RSA Ads

Each campaign targets a distinct service vertical with 3-4 tightly themed ad groups. Every ad group contains 6 responsive search ads with 15 headlines and 4 descriptions each. All campaigns use Phrase match keywords for controlled reach.

#	Campaign	Ad Groups	Ads	Budget/Day	Focus
1	General Plumbing Services	4	24	$60	Core plumber searches
2	Emergency & 24/7 Plumbing	3	18	$50	Urgent / after-hours
3	Water Heater Services	3	18	$45	Installs, repairs, tankless
4	Drain & Sewer Services	4	24	$50	Clogs, cleaning, sewer
5	Specialty Services	4	24	$40	Water treatment, pipes, bathroom, gas
	TOTAL	18	108	$245/day	$7,350/mo

Campaign 1 of 5

1

Search | General Plumbing Services | St. Louis

Core plumbing searches — near me, city-specific, and general service intent

$60/day

Plumber Near Me — High Intent

CPC Bid: $22 | Match: Phrase | Landing: /plumbing-services/

Keywords (8):

"plumber near me" "plumber in arnold mo" "plumber arnold mo" "plumbers arnold mo" "plumber arnold" "local plumber near me" "residential plumber near me" "licensed plumber near me"

6 RSA Ads:

aboveandbelowplumbing.com/plumbing-services

Ad 1: Arnold's Trusted Local Plumber | Same-Day Service Available | Licensed & Insured Pros

Honest pricing. Fast response. Above & Below Plumbing serves Arnold & St. Louis metro. Call now for a free estimate on any plumbing repair.

aboveandbelowplumbing.com/plumbing-services

Ad 2: Need a Plumber in Arnold, MO? | We Show Up On Time, Every Time | No Hidden Fees

From leaky faucets to full remodels — Above & Below Plumbing handles it all. Serving Arnold, Imperial, Barnhart & beyond. Book today.

aboveandbelowplumbing.com/plumbing-services

Ad 3: Licensed Plumber — Arnold, MO | Repairs Done Right the First Time | Free Estimates

Locally owned. Fair prices. Fast turnaround. Above & Below Plumbing — your go-to plumber in the St. Louis metro area. Schedule service now.

aboveandbelowplumbing.com/plumbing-services

Ad 4: Above & Below Plumbing | Serving Arnold & Jefferson County | Upfront Pricing Always

Residential & commercial plumbing done by licensed pros. No surprises on the bill. Arnold, MO's trusted plumbing team since day one.

aboveandbelowplumbing.com/plumbing-services

Ad 5: Top-Rated Plumber Near Arnold | Fast, Reliable & Affordable | Book Your Appointment

Leaky pipes? Running toilet? Broken water line? We fix it all. Above & Below Plumbing — licensed, insured, and always honest. Call now.

aboveandbelowplumbing.com/plumbing-services

Ad 6: Your Neighborhood Plumber | Arnold, MO & Surrounding Areas | Same-Day Appointments

Don't wait days for a plumber. Above & Below Plumbing offers same-day service in Arnold, Imperial & South St. Louis County. Call us.

Plumber St. Louis — Metro Reach

CPC Bid: $25 | Match: Phrase | Landing: /

Keywords (7):

"plumber st louis" "plumber st louis mo" "plumbers st louis" "plumbing st louis" "plumbing st louis mo" "plumbing services st louis" "plumber in st louis"

6 RSA Ads:

Ad 1: St. Louis Plumbing Done Right | Licensed & Insured Experts | Free Estimates

Above & Below Plumbing — honest, fast, and reliable service across the St. Louis metro. No job too big or small. Call for your free estimate.

Ad 2: Trusted Plumber — St. Louis, MO | Upfront Pricing, No Surprises | Call Today

From emergency repairs to new installations — Above & Below Plumbing is St. Louis's go-to. Locally owned. Always transparent pricing.

Ad 3: St. Louis Metro Plumber | Same-Day Service in Most Areas | Licensed Professionals

Serving Jefferson County, South County & beyond. Above & Below Plumbing handles residential & commercial plumbing. Book service now.

Ad 4: Need a Plumber in STL? | We Arrive On Time, Fix It Right | No Hidden Charges

Tired of plumbers who overcharge? Above & Below Plumbing gives honest quotes and quality work. Serving all of greater St. Louis.

Ad 5: Reliable St. Louis Plumbing | Residential & Commercial Service | Schedule Online

Licensed pros. Fair pricing. Fast response times. Above & Below Plumbing covers St. Louis City, County & surrounding areas. Call us.

Ad 6: Above & Below Plumbing — STL | Quality Work at Honest Prices | Book Your Visit

Your plumbing problems solved by local experts. We serve the entire St. Louis metro with transparent pricing and guaranteed work.

Plumbing Repair — Service Specific

CPC Bid: $20 | Match: Phrase | Landing: /plumbing-services/

Keywords (7):

"plumbing repair near me" "plumbing repair st louis" "fix leaky faucet" "toilet repair near me" "pipe repair near me" "faucet replacement near me" "garbage disposal repair near me"

6 RSA Ads:

Ad 1: Fast Plumbing Repairs — Arnold | Leaks, Toilets, Pipes & More | Same-Day Fixes

Leaky faucet? Running toilet? Burst pipe? Above & Below Plumbing repairs it fast with upfront pricing. Arnold & St. Louis metro.

Ad 2: Plumbing Repair You Can Trust | Licensed Pros, Honest Quotes | No Overtime Fees

We fix faucets, toilets, garbage disposals, pipes & more. Above & Below Plumbing — quality repairs at fair prices. Call now.

Ad 3: Leaky Pipe? We Fix It Today | Arnold & St. Louis Plumbing Repair | Free Estimates

Stop water damage before it gets worse. Above & Below Plumbing provides fast, reliable repairs. Licensed, insured, locally owned.

Ad 4: Toilet Not Flushing? Call Us | Quick Plumbing Repairs in Arnold | Guaranteed Work

From minor fixes to major repairs — we handle it all. Above & Below Plumbing. Transparent pricing. Professional service. Call today.

Ad 5: Expert Plumbing Repair — STL | Faucets, Pipes, Disposals, Toilets | Book Now

Don't let a small leak become a big problem. Above & Below Plumbing delivers fast, honest repairs across the St. Louis area.

Ad 6: Same-Day Plumbing Repair | Arnold, MO & Surrounding Areas | Upfront Pricing

Residential plumbing repairs done right the first time. Above & Below Plumbing — your local team for leaks, clogs & pipe issues.

Plumbing Company / Service — Broad Intent

CPC Bid: $18 | Match: Phrase | Landing: /

Keywords (6):

"plumbing company near me" "plumbing service near me" "plumbing company arnold mo" "best plumber near me" "plumbing contractor near me" "affordable plumber near me"

6 RSA Ads:

Ad 1: Above & Below Plumbing Co. | Arnold's Most Trusted Team | Honest & Affordable

Looking for a reliable plumbing company? We show up on time, give honest quotes, and do the job right. Serving Arnold & the STL metro.

Ad 2: Affordable Plumbing Company | Serving Arnold & St. Louis Area | Licensed & Insured

Full-service plumbing company for homes & businesses. Above & Below Plumbing — competitive pricing, quality workmanship. Call today.

Ad 3: Best Plumbing Service Near You | Fast Response, Fair Pricing | Free Estimates

Above & Below Plumbing is a locally owned plumbing company in Arnold, MO. We treat every customer like family. Schedule your service.

Ad 4: Full-Service Plumbing Contractor | Arnold, MO & Jefferson County | No Job Too Small

Repairs, installations, water heaters, drains — one company for all your plumbing needs. Above & Below Plumbing. Book online or call.

Ad 5: Top Plumbing Company in Arnold | Quality Work, Honest Prices | Call For Free Quote

We handle everything from leaky faucets to full plumbing overhauls. Above & Below Plumbing — trusted by Arnold homeowners. Call now.

Ad 6: Need a Good Plumber? Call Us | Above & Below Plumbing — Arnold | We Do It All

Licensed plumbing contractor serving residential & commercial properties. Transparent quotes before we start. No hidden fees ever.

Campaign 2 of 5

2

Search | Emergency & 24/7 Plumbing | Urgent

Highest-intent searches — people with active plumbing emergencies

$50/day

Emergency Plumber — Urgent

CPC Bid: $30 | Match: Phrase | Landing: /plumbing-services/

Keywords (7):

"emergency plumber near me" "emergency plumber st louis" "emergency plumbing near me" "emergency plumbing st louis" "emergency plumber arnold mo" "plumbing emergency" "urgent plumber near me"

6 RSA Ads:

Ad 1: Emergency Plumber — Arnold, MO | We Come to You Fast | Call Now

Burst pipe? Flooding? Sewer backup? Above & Below Plumbing responds fast to emergencies across Arnold & the St. Louis metro. Call now.

Ad 2: Plumbing Emergency? Don't Wait | Fast Response in Arnold & STL | Licensed Pros

Water damage gets worse every minute. Above & Below Plumbing provides rapid emergency service. We arrive fast and fix it right.

Ad 3: Emergency Plumbing Service | Arnold & St. Louis Metro | We're On Our Way

Floods, burst pipes, gas leaks, sewer backups — we handle the worst. Above & Below Plumbing. Fast, reliable emergency plumbing.

Ad 4: Burst Pipe? Call Us Right Now | Emergency Plumber Near Arnold | Fast Arrival

Every minute counts in a plumbing emergency. Above & Below Plumbing gets there fast with the tools and expertise to stop the damage.

Ad 5: Flooding in Your Home? Call Now | Emergency Service — Arnold, MO | No Waiting

Licensed emergency plumbers ready to respond. Above & Below Plumbing handles burst pipes, sewer backups & water line breaks fast.

Ad 6: Emergency Plumber You Can Trust | Serving Arnold & Jefferson County | Call 24/7

When disaster strikes, Above & Below Plumbing is there. Fast dispatch, transparent pricing, quality emergency repairs. Call us now.

24 Hour Plumber — After Hours

CPC Bid: $32 | Match: Phrase | Landing: /plumbing-services/

Keywords (6):

"24 hour plumber near me" "24 hour plumber st louis" "24hr plumber" "after hours plumber near me" "24 hour plumbing service" "weekend plumber near me"

6 RSA Ads:

Ad 1: 24-Hour Plumber — Arnold, MO | Day, Night, Weekends | We Answer the Phone

Plumbing problems don't wait for business hours. Neither do we. Above & Below Plumbing — 24/7 service across the St. Louis metro.

Ad 2: Late Night Plumbing Problem? | 24/7 Service in Arnold & STL | Fast Response

Call us anytime — Above & Below Plumbing is available around the clock. Licensed plumbers ready to fix your issue day or night.

Ad 3: 24-Hour Plumbing Service | No Extra Weekend Charges | Arnold, MO Area

Burst pipe at 2 AM? We answer the phone. Above & Below Plumbing provides round-the-clock emergency plumbing in St. Louis metro.

Ad 4: Plumber Available 24/7 | After-Hours & Weekend Service | Call Right Now

Don't wait until morning — water damage gets worse overnight. Above & Below Plumbing has licensed pros ready 24 hours a day.

Ad 5: 24/7 Plumber Near Arnold | We're Always On Call | Licensed & Insured

Above & Below Plumbing provides round-the-clock plumbing service. Holidays, weekends, late nights — we show up when you need us.

Ad 6: Need a Plumber After Hours? | 24-Hour Service — Arnold, MO | No Hidden Fees

Plumbing emergencies can't wait. Call Above & Below Plumbing for fast, affordable 24-hour service anywhere in the St. Louis area.

Specific Emergency Situations

CPC Bid: $28 | Match: Phrase | Landing: /plumbing-services/

Keywords (7):

"burst pipe repair near me" "water leak repair near me" "sewer backup emergency" "flooded basement plumber" "broken water line repair" "water main break repair" "gas line leak repair near me"

6 RSA Ads:

Ad 1: Burst Pipe? We Fix It Now | Arnold & St. Louis Emergency Plumber | Fast Arrival

A burst pipe can cause thousands in damage. Above & Below Plumbing arrives fast, stops the leak, and repairs it right. Call now.

Ad 2: Water Leak in Your Home? | Rapid Leak Detection & Repair | Arnold, MO Area

Don't let a water leak destroy your floors and walls. Above & Below Plumbing finds and fixes leaks fast. Licensed pros. Call us.

Ad 3: Sewer Backing Up? Call Now | Emergency Sewer Service in STL | Same-Day Fix

Sewer backups are unsanitary and urgent. Above & Below Plumbing clears blockages and repairs sewer lines fast. Serving Arnold & STL.

Ad 4: Flooded Basement? Get Help Fast | Emergency Plumber — Arnold, MO | We Respond Now

Basement flooding needs immediate attention. Above & Below Plumbing dispatches fast to stop water damage and restore your home.

Ad 5: Water Main Break? Don't Panic | We Repair Water Lines Fast | Arnold & STL

Broken water line causing flooding? Above & Below Plumbing handles main line repairs with professional equipment. Call for fast help.

Ad 6: Gas Leak? Call a Pro Immediately | Licensed Gas Line Repair | Arnold, MO

Gas leaks are dangerous. Above & Below Plumbing provides licensed gas line repair and detection. Your safety is our priority. Call now.

Campaign 3 of 5

3

Search | Water Heater Services | Install & Repair

High-value service — water heater installs are $1,500-$4,000+ tickets

$45/day

Water Heater Repair — Urgent

CPC Bid: $22 | Match: Phrase | Landing: /water-heater-services/

Keywords (7):

"water heater repair near me" "water heater repair st louis" "hot water heater repair near me" "no hot water" "water heater not working" "water heater leaking" "hot water tank repair near me"

6 RSA Ads:

Ad 1: Water Heater Not Working? | Fast Repair in Arnold & STL | Same-Day Service

No hot water? Leaking tank? Above & Below Plumbing diagnoses and repairs water heaters fast. All brands serviced. Call for same-day help.

Ad 2: Hot Water Heater Repair | Arnold, MO & St. Louis Area | Licensed Plumbers

Your water heater should be reliable. When it's not, call Above & Below Plumbing. Fast diagnosis, honest quotes, quality repairs.

Ad 3: Water Heater Leaking? Call Now | We Repair All Brands & Models | No Upcharge

A leaking water heater can cause serious damage. Above & Below Plumbing provides fast repair or replacement. Serving Arnold & STL.

Ad 4: No Hot Water? We Fix It Fast | Water Heater Repair — Arnold | Free Diagnosis

Cold showers are miserable. Above & Below Plumbing gets your hot water back fast with expert repair service. Call now for same-day help.

Ad 5: Water Heater Issues? Don't Wait | Same-Day Repair in St. Louis | Honest Pricing

From pilot light issues to full tank failures — Above & Below Plumbing handles all water heater repairs. Licensed. Insured. Trusted.

Ad 6: Fast Water Heater Repair | Serving Arnold & Jefferson County | Call Today

Above & Below Plumbing repairs gas & electric water heaters. All brands. Same-day service available. Transparent pricing always.

Water Heater Installation / Replacement

CPC Bid: $24 | Match: Phrase | Landing: /water-heater-services/

Keywords (7):

"water heater installation near me" "water heater replacement near me" "new water heater installation" "water heater install st louis" "hot water tank replacement near me" "replace water heater" "water heater installer near me"

6 RSA Ads:

Ad 1: New Water Heater Installed Today | Arnold & STL Metro Area | Competitive Pricing

Old water heater giving out? Above & Below Plumbing installs top-brand water heaters with professional setup. Free estimates on installs.

Ad 2: Water Heater Replacement | Licensed Installers in Arnold, MO | All Major Brands

Upgrade your water heater with Above & Below Plumbing. We install gas, electric & tankless models. Competitive pricing. Call today.

Ad 3: Time for a New Water Heater? | Expert Installation — St. Louis | Free Estimates

If your water heater is 10+ years old, it's time to upgrade. Above & Below Plumbing provides professional installation. All brands.

Ad 4: Water Heater Install Pros | Arnold, MO & Surrounding Areas | Same-Day Available

From tank to tankless, gas to electric — Above & Below Plumbing installs it all. Licensed plumbers. Transparent quotes. No surprises.

Ad 5: Replace Your Water Heater Today | Expert Plumbers in Arnold | Honest Quotes

Leaking or failing water heater? Above & Below Plumbing removes the old one and installs the new — often the same day. Call now.

Ad 6: Professional Water Heater Install | Serving Arnold & St. Louis | Licensed Team

Get a reliable water heater installed by licensed pros. Above & Below Plumbing offers competitive pricing & expert installation.

Tankless Water Heater — Premium

CPC Bid: $20 | Match: Phrase | Landing: /water-heater-services/

Keywords (6):

"tankless water heater installation near me" "tankless water heater st louis" "on demand water heater installation" "tankless water heater repair near me" "tankless water heater cost" "tankless hot water heater near me"

6 RSA Ads:

Ad 1: Tankless Water Heater Install | Endless Hot Water for Your Home | Arnold, MO

Upgrade to a tankless water heater and never run out of hot water again. Above & Below Plumbing installs & services all brands.

Ad 2: Go Tankless — Save on Energy | Professional Install in St. Louis | Free Quote

Tankless water heaters save space & cut energy bills. Above & Below Plumbing provides expert tankless installation. Call for a quote.

Ad 3: Tankless Water Heater Pros | Arnold & Jefferson County | Licensed Installers

On-demand hot water, lower energy costs, longer lifespan. Above & Below Plumbing installs tankless systems right. Get your free estimate.

Ad 4: Thinking About Going Tankless? | Expert Advice & Installation | Arnold, MO

Not sure if tankless is right for you? Above & Below Plumbing evaluates your home and recommends the best solution. Free consultation.

Ad 5: Tankless Water Heater Repair | Fast Service in Arnold & STL | All Brands

Tankless heater acting up? Above & Below Plumbing services all major tankless brands. Rinnai, Navien, Noritz & more. Call now.

Ad 6: Endless Hot Water, Small Footprint | Tankless Heater Install — STL | Call Today

Switch from a bulky tank to an efficient tankless system. Above & Below Plumbing handles the full installation. Licensed & insured.

Campaign 4 of 5

4

Search | Drain & Sewer Services | Cleaning & Repair

High-urgency — clogged drains and sewer issues can't wait

$50/day

Drain Cleaning — Clogs

CPC Bid: $20 | Match: Phrase | Landing: /plumbing-services/

Keywords (7):

"drain cleaning near me" "drain cleaning st louis" "clogged drain repair near me" "unclog drain near me" "drain cleaning service near me" "slow drain repair" "kitchen drain clogged"

6 RSA Ads:

Ad 1: Clogged Drain? We Clear It Fast | Arnold & St. Louis Drain Cleaning | Call Now

Slow or clogged drains? Above & Below Plumbing clears blockages fast with professional equipment. Kitchen, bathroom, floor drains — call.

Ad 2: Professional Drain Cleaning | Arnold, MO & Surrounding Areas | Same-Day Service

Don't mess with store-bought chemicals. Above & Below Plumbing uses professional drain cleaning equipment for lasting results. Call us.

Ad 3: Drain Not Draining? Fix It Today | Expert Clog Removal — Arnold | Honest Pricing

Kitchen sink, bathtub, shower, or floor drain — Above & Below Plumbing clears any clog fast. Serving Arnold & the St. Louis metro.

Ad 4: Fast Drain Cleaning Service | Licensed Plumbers in St. Louis | No Extra Fees

Clogged drains are more than annoying — they can cause water damage. Above & Below Plumbing provides fast, effective drain clearing.

Ad 5: Slow Kitchen Drain? We Fix It | Drain Cleaning — Arnold, MO | Upfront Pricing

Professional drain cleaning that actually works. Above & Below Plumbing uses hydro-jetting and snake equipment. Call for same-day help.

Ad 6: Above & Below Drain Cleaning | Clogs Cleared Fast in Arnold | Book Today

We tackle the toughest clogs — grease, hair, roots, soap buildup. Above & Below Plumbing. Professional equipment. Lasting results.

Sewer Line Services

CPC Bid: $22 | Match: Phrase | Landing: /plumbing-services/

Keywords (7):

"sewer repair near me" "sewer cleaning near me" "sewer line repair st louis" "sewer service near me" "sewer backup repair" "sewer line replacement near me" "sewer drain cleaning near me"

6 RSA Ads:

Ad 1: Sewer Line Repair — Arnold, MO | Expert Diagnosis & Fast Fix | Licensed Team

Sewer line problems need professional attention. Above & Below Plumbing diagnoses, repairs & replaces sewer lines across the STL metro.

Ad 2: Sewer Backup? We Handle It | Fast Sewer Cleaning in Arnold | Emergency Service

Sewer backups are urgent and unsanitary. Above & Below Plumbing clears sewer blockages and repairs damaged lines. Call for fast help.

Ad 3: Sewer Line Replacement Pros | Arnold & St. Louis Area | Honest Estimates

Cracked, collapsed, or root-invaded sewer line? Above & Below Plumbing provides professional sewer line replacement. Free estimates.

Ad 4: Professional Sewer Cleaning | Serving Arnold & Jefferson County | Same-Day

Tree roots, grease buildup, aging pipes — we clear it all. Above & Below Plumbing offers professional sewer cleaning services. Call.

Ad 5: Sewer Problems? Call the Experts | Above & Below Plumbing — Arnold | Fast Fix

From sewer camera inspections to full line repairs — Above & Below Plumbing handles it all. Licensed. Insured. Transparent pricing.

Ad 6: Sewer Repair & Replacement | St. Louis Metro & Arnold, MO | Get a Quote

Don't ignore sewer issues. Above & Below Plumbing provides expert sewer repair, cleaning & replacement services. Call for a quote.

Toilet & Fixture Clogs

CPC Bid: $18 | Match: Phrase | Landing: /plumbing-services/

Keywords (6):

"toilet clogged won't flush" "clogged toilet repair near me" "shower drain clogged" "bathtub drain clogged" "bathroom sink clogged" "main line clog"

6 RSA Ads:

Ad 1: Clogged Toilet? We Fix It Fast | Arnold & STL Plumber | Same-Day Service

Toilet won't flush? Overflowing? Above & Below Plumbing clears toilet clogs and repairs the problem so it doesn't come back. Call now.

Ad 2: Shower Drain Clogged? Call Us | Professional Drain Clearing | Arnold, MO

Standing water in your shower? Above & Below Plumbing clears shower and bathtub drain clogs with professional equipment. Book today.

Ad 3: Bathroom Sink Not Draining? | Fast Clog Removal in Arnold | Honest Pricing

Bathroom sink clogged with hair and soap? Above & Below Plumbing clears it fast. No chemicals — professional equipment for lasting fix.

Ad 4: Main Line Clog? All Drains Slow? | Expert Diagnosis in Arnold, MO | Call Today

When multiple drains are slow, it's usually a main line clog. Above & Below Plumbing locates & clears main line blockages fast.

Ad 5: Toilet, Sink, Shower — All Clogs | One Call Fixes Everything | Arnold Plumber

Whatever's clogged, we clear it. Above & Below Plumbing handles every drain in your home. Fast service, transparent pricing. Call.

Ad 6: Stubborn Clog? We've Got the Tools | Professional Drain Service | Arnold & STL

Store-bought drain cleaner didn't work? Above & Below Plumbing brings professional-grade equipment to clear even the toughest clogs.

Sewer Camera Inspection

CPC Bid: $18 | Match: Phrase | Landing: /plumbing-services/

Keywords (5):

"sewer camera inspection near me" "sewer line inspection near me" "plumbing camera inspection" "drain camera inspection near me" "sewer scope near me"

6 RSA Ads:

Ad 1: Sewer Camera Inspection | See What's Blocking Your Line | Arnold, MO

Our HD camera inspections locate cracks, root intrusion & blockages without digging. Above & Below Plumbing — accurate diagnosis first.

Ad 2: Video Pipe Inspection — Arnold | Know Exactly What's Wrong | Free Estimates

Don't guess — see exactly what's happening inside your pipes. Above & Below Plumbing provides video sewer inspections. Call to book.

Ad 3: Buying a Home? Get a Sewer Scope | Professional Inspection — STL | Protect Your Investment

Before you buy, know the condition of the sewer line. Above & Below Plumbing offers pre-purchase sewer camera inspections. Book now.

Ad 4: HD Sewer Camera Service | Arnold & St. Louis Metro | Accurate Diagnosis

Above & Below Plumbing uses high-definition sewer cameras to pinpoint problems fast. No unnecessary digging. Transparent results.

Ad 5: Find the Problem Without Digging | Sewer Camera Inspection — Arnold | Call Now

Our non-invasive camera inspection reveals cracks, roots, and blockages in your sewer line. Above & Below Plumbing. Book your inspection.

Ad 6: Sewer Line Inspection Pros | Serving Arnold & Jefferson County | Fast Results

Fast, accurate sewer camera inspections by licensed plumbers. Above & Below Plumbing shows you exactly what your pipes look like.

Campaign 5 of 5

5

Search | Specialty Services | Treatment, Pipes, Remodel, Gas

Higher-ticket specialty services — water treatment, pipe replacement, bathroom remodel, gas lines

$40/day

Water Treatment & Filtration

CPC Bid: $16 | Match: Phrase | Landing: /water-treatment-services/

Keywords (7):

"water treatment services near me" "water softener installation near me" "water filtration system near me" "whole house water filter installation" "water purification system near me" "water softener repair near me" "water treatment st louis"

6 RSA Ads:

Ad 1: Water Treatment Systems | Install & Repair in Arnold, MO | Cleaner Water Today

Hard water? Bad taste? Above & Below Plumbing installs water softeners, filtration systems & whole-house purification. Free water test.

Ad 2: Water Softener Installation | Arnold & St. Louis Metro | Licensed Plumbers

Stop hard water damage to your pipes & appliances. Above & Below Plumbing installs top-quality water softeners. Call for a free quote.

Ad 3: Whole House Water Filter | Professional Installation — Arnold | Better Water

Clean water from every faucet. Above & Below Plumbing installs whole-house filtration systems. Healthier water for your family. Call us.

Ad 4: Hard Water Problems? We Fix It | Water Softener Pros — Arnold | Free Assessment

Spots on dishes? Dry skin? Scale buildup? Above & Below Plumbing solves hard water problems with professional water treatment systems.

Ad 5: Water Filtration Experts | Serving Arnold & Jefferson County | Clean Water Guaranteed

From reverse osmosis to whole-house carbon filters — Above & Below Plumbing recommends and installs the right system for your home.

Ad 6: Better Water Starts Here | Water Treatment — Arnold, MO | Free Water Test

Concerned about your water quality? Above & Below Plumbing tests your water free and recommends the ideal treatment solution. Call now.

Galvanized & Lead Pipe Replacement

CPC Bid: $18 | Match: Phrase | Landing: /plumbing-services/galvanized-lead-plumbing-replacement/

Keywords (6):

"galvanized pipe replacement near me" "replacing galvanized pipes st louis" "lead pipe replacement near me" "old pipe replacement plumber" "repiping house near me" "whole house repipe near me"

6 RSA Ads:

Ad 1: Galvanized Pipe Replacement | Arnold, MO & St. Louis Area | Expert Repiping

Old galvanized pipes corrode from the inside. Above & Below Plumbing replaces aging pipes with modern copper or PEX. Free estimates.

Ad 2: Lead Pipes in Your Home? | Safe Removal & Replacement | Arnold Plumber

Lead pipes are a health hazard. Above & Below Plumbing safely removes and replaces old lead plumbing. Protect your family. Call now.

Ad 3: Whole House Repipe Service | Arnold, MO & Surrounding Areas | Licensed Pros

Low water pressure? Rusty water? It's time to repipe. Above & Below Plumbing handles full-house repiping with copper or PEX tubing.

Ad 4: Old Pipes Causing Problems? | Galvanized & Lead Pipe Experts | Arnold, MO

Corroded galvanized or lead pipes reduce water flow and quality. Above & Below Plumbing provides professional pipe replacement.

Ad 5: Repiping Specialists — Arnold | Upgrade Old Pipes to Modern Materials | Call Today

Replace old, failing pipes before they burst. Above & Below Plumbing upgrades your plumbing to reliable copper or PEX. Free quotes.

Ad 6: Rusty Water? Low Pressure? | Old Pipe Replacement in Arnold | Honest Estimates

Aging galvanized pipes are the likely culprit. Above & Below Plumbing evaluates your system and provides a clear repiping plan.

Bathroom Plumbing & Remodel

CPC Bid: $16 | Match: Phrase | Landing: /plumbing-services/

Keywords (6):

"bathroom plumbing near me" "bathroom plumber near me" "bathroom remodel plumber" "shower installation near me" "bathtub installation near me" "bathroom renovation plumber"

6 RSA Ads:

Ad 1: Bathroom Plumbing Experts | Remodels & New Installs — Arnold | Licensed Pros

Remodeling your bathroom? Above & Below Plumbing handles all the plumbing — showers, tubs, toilets, sinks, and fixtures. Call us.

Ad 2: Bathroom Remodel Plumber | Arnold & St. Louis Area | Quality Workmanship

Your bathroom remodel needs a trusted plumber. Above & Below Plumbing installs fixtures, reroutes pipes & connects it all. Book now.

Ad 3: New Shower Installation | Arnold, MO & Surrounding Areas | Professional Setup

Upgrading your shower? Above & Below Plumbing handles shower valve installation, drain connections & fixture setup. Licensed pros.

Ad 4: Bathtub Replacement & Install | Expert Bathroom Plumber — Arnold | Free Quotes

Replacing an old tub? Installing a walk-in shower? Above & Below Plumbing does the plumbing work right. Honest quotes. Call today.

Ad 5: Bathroom Renovation Plumbing | Arnold, MO Licensed Plumber | We Do It Right

From rough-in plumbing to final fixture installation — Above & Below Plumbing handles every step of your bathroom renovation.

Ad 6: Need Bathroom Plumbing? Call Us | Fixtures, Drains, Pipes — Arnold | Expert Team

Above & Below Plumbing does bathroom plumbing for new construction, remodels & repairs. Licensed, insured & trusted locally.

Gas Line Services

CPC Bid: $20 | Match: Phrase | Landing: /plumbing-services/

Keywords (6):

"gas line installation near me" "gas line repair near me" "gas plumber near me" "gas line leak detection" "gas pipe installation near me" "gas line plumber st louis"

6 RSA Ads:

Ad 1: Gas Line Installation & Repair | Licensed Gas Plumber — Arnold | Safety First

Gas lines require licensed professionals. Above & Below Plumbing installs, repairs & inspects gas lines for homes & businesses. Call.

Ad 2: Smell Gas? Call a Pro Now | Gas Leak Detection — Arnold, MO | Licensed Team

Gas leaks are dangerous. Above & Below Plumbing provides professional gas leak detection and repair. Your safety is our top priority.

Ad 3: Gas Plumber — Arnold & STL | New Gas Lines for Appliances | Licensed & Insured

Need a gas line for a new stove, dryer, or fireplace? Above & Below Plumbing runs gas lines safely and to code. Call for a quote.

Ad 4: Gas Pipe Repair & Installation | Serving Arnold & Jefferson County | Expert Service

From new gas line runs to repair of existing lines — Above & Below Plumbing handles it all. Licensed gas plumbers. Transparent pricing.

Ad 5: Licensed Gas Line Plumber | Arnold, MO & Surrounding Areas | Call Today

Gas line work must be done by a licensed pro. Above & Below Plumbing is fully licensed for gas piping installation, repair & testing.

Ad 6: Gas Line Services for Your Home | Installation, Repair, Detection | Arnold Plumber

Whether you need a new gas line or suspect a leak, Above & Below Plumbing has the expertise and licensing to handle it safely.

Negative Keywords (All Campaigns)

30 Negative Keywords Per Campaign (150 Total)

Applied as BROAD match negatives to every campaign to prevent wasted spend on irrelevant searches.

free diy how to fix youtube video jobs hiring salary careers apprentice license exam school training class course home depot lowes amazon walmart parts wholesale supply house plumbing code complaints lawsuit bbb reddit forum commercial plumbing contractor

Ad Extensions (Customer Level)

Sitelinks, Callouts & Structured Snippets

5 Sitelinks

Plumbing Services → /plumbing-services/

Water Heater Services → /water-heater-services/

Water Treatment → /water-treatment-services/

Contact Us → /contact/

Request a Quote → /contact/

8 Callouts

Licensed & Insured

Free Estimates

Upfront Pricing

Same-Day Service

Locally Owned

All Major Brands

No Hidden Fees

Residential & Commercial

1 Structured Snippet

Services: Plumbing Repair, Water Heaters, Drain Cleaning, Sewer Repair, Water Treatment, Gas Lines, Repiping

Geo Targeting & Settings

Campaign Configuration

Geographic Targeting

Arnold, MO (primary) + 25-mile radius covering:

Arnold, Imperial, Barnhart, Festus, Crystal City
South St. Louis County, Jefferson County
Oakville, Mehlville, Affton, Lemay
St. Louis City (selected zip codes)

Campaign Settings

Bidding: Manual CPC (switch to Max Conversions after 50+ conv)
Network: Search only (no partners)
Device: All devices, +15% mobile bid
Schedule: All day (plumbing emergencies are 24/7)
Status: All PAUSED until conversion tracking verified

Before Launch Checklist

Critical Steps Before Enabling

1

Create Google Ads account — currently HELD UP per Notion. Need account created and linked to MCC.

2

Conversion tracking — set up phone call tracking (ServiceTitan integration pending) and form submission tracking on /contact/ page.

3

ServiceTitan integration — waiting for Greg to provide access. Will enable offline conversion tracking.

4

Call tracking number — set up a trackable phone number for Google Ads (via CallRail or ServiceTitan).

5

Budget approval — confirm $245/day ($7,350/mo) total budget with client. Can scale down campaigns by priority if needed.